MBA, Marketing and Information Technology Management. He has completed his PhD in Administration, with research on strategies for the promotion of sustainable consumption, among university students. Marketer by profession, with more than 20 years of experience holding management positions in innovation companies. He was part of the pioneering team that implemented the Internet in Peru, as well as the first Latin American company to offer Geo-Business Intelligence services. National and international consultant, he has 15 years of academic experience, as a teacher and as director of university careers.